The sneakers from the "Plastic Soul" line by Rose In Good Faith are produced from recycled adult toys, reducing their environmental impact
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@Anna Shvets/Pexels @ROSE IN GOOD FAITH
In the realm of sustainable fashion, a new initiative is gaining attention for its daring approach to eco-responsibility. Rose In Good Faith, an emerging brand founded in 2022, has launched a collection of sneakers that defy conventions: these shoes are made from recycled sex toys.
Innovative collaboration with Doc Johnson
The collection, named “Plastic Soul,” is the result of a groundbreaking collaboration with Doc Johnson, a well-known producer of adult toys. This pioneering project not only aims to reduce waste but also opens new horizons in sustainable design creativity.
After months of research and development, designers have managed to transform discarded sex toys into a viable material for shoe production, demonstrating that even unconventional materials can have a second life.
Features of the “Plastic Soul” Sneakers
The “Plastic Soul” sneakers are made from recycled rubber, providing them with notable water resistance and excellent grip. They also feature arch support and a cork sole, ensuring comfort and durability.
Available in four colors on Rose In Good Faith’s website starting at approximately $66, these sneakers represent a step forward towards more conscious and responsible fashion. Recycling materials is essential to reduce the environmental impact of adult toys, which are often overlooked but contribute significantly to soil and water pollution.
These items, made from silicone, PVC, plastic, and other synthetic materials, release toxic chemicals when disposed of improperly, contaminating soil and water resources. Moreover, improper disposal practices often exacerbate the situation.
At the same time, the fashion industry is known for being one of the most polluting industries in the world, with production processes consuming vast amounts of resources and generating greenhouse gas emissions. Therefore, recycling products to create new ones is crucial for moving towards a more sustainable future.
Source: Plastic Soul