Rebecca Manzi Mattel released the first blind Barbie doll carrying a red and white cane and hooks and rings to make changing clothes easier
@Mattel
Mattel has recently introduced a groundbreaking addition to its renowned Barbie line: the first blind Barbie Fashionista. This initiative marks a significant step forward in representation and inclusivity in the toy industry, addressing the needs of a segment of the population that has been underrepresented until now.
The new blind Barbie is the result of a collaboration with the American Foundation for the Blind (AFB), an organization that provided consultation to ensure the doll accurately reflects the experiences of blind and visually impaired individuals.
An identifying feature of the new Barbie is the red and white cane she holds, mirroring the mobility aids used by visually impaired individuals for orientation. Additionally, the doll is dressed in a pink satin blouse and a textured tiered skirt, designed to offer a rich tactile experience.
“Barbie” written in Braille
The clothing includes details such as hooks and loops to facilitate outfit changes and is made with textured fabrics to enhance sensory engagement. The doll’s packaging is designed to be accessible: the name “Barbie” is written in Braille, making the product not just a toy but also an educational and inclusive tool.
The launch of this Barbie has been warmly received by activists and members of the blind community. Lucy Edwards, a well-known blind activist and television presenter, expressed her appreciation for the project’s inclusivity in a reel posted on Instagram, noting that a doll with a white cane would have had a positive impact on her childhood.
The visibility offered by this Barbie represents an important step towards greater acceptance and representation of people with disabilities. With this initiative, Mattel continues to reinforce its commitment to diverse and inclusive representation, conveying a message of belonging that resonates not only in play but also in how children around the world see and feel represented.
Source: Mattel
